Privacy Policy

Welcome to the “LaundroMatch” Platform, owned and operated by LAUNDROMATCH LLC, a New York limited liability company (the “Company,” “we,” “us,” or “our”). The Platform is an online platform that facilitates Transactions involving Laundromats across the United States. This Privacy Policy (this “Policy”) explains how the Company and its Third Party Partners collect, use, store, share, and protect your personal information when you access or use the Platform, interact with any of our digital channels, or engage with any Third Party Partners in connection with the Platform or a Transaction. By using the Platform or submitting information to us through any form, you agree to the practices described in this Policy. If you do not agree, please do not use the Platform or submit personal information thereon.

1.1 “Acquirer” means a person or entity who accesses the Platform to browse, evaluate, pursue, or enter into a Transaction involving the acquisition of a Laundromat, whether via purchase or lease.

1.2 “Broker” means a person or entity who is independently engaged by a Transactor to provide brokerage, listing, leasing, tenant-representation, or related services in connection with a Listing.

1.3 “Deal Room” means a secure, restricted-access virtual environment within the Platform where parties authorized for a specific Listing may exchange confidential documents and information with respect to such Listing. Access permissions may be assigned or limited for individual users and/or for specific Listings, Deal Rooms, documents, or other Platform content, as determined by the applicable Lister, by the Company or by its designated platform administrator.

1.4 “Laundromat” means any existing laundromat business or any real property which may be suitable for operating a laundromat business thereon.

1.5 “Lister” means a person or entity who lists or seeks to list a Laundromat on the Platform, whether for sale or lease.

1.6 “Listing” means any opportunity involving a Laundromat published on the Platform.

1.7 “Platform” means the LaundroMatch platform, including its website, applications, tools, and associated services.

1.8 “Transaction” means any transaction involving the acquisition or disposition of a Laundromat, whether by asset sale, stock sale, merger, real property lease, real property sale or otherwise.

1.9 “Third Party Partners” means third party service providers that the Company may recommend to Transactors to provide services in connection with Transactions, including without limitation, Brokers and LRE.

1.10 “Transactors” means Acquirers or Listers.

1.11 “User” means any Acquirer, Lister or Broker who creates an account on the Platform.

2.1 Information You Provide Directly. We collect personal and business information when you create an account, submit forms, create or interact with Listings, or otherwise use the Platform. Depending on your role and activity, this may include:

(a) Contact and account information, such as your name, email address, phone number, and account credentials;

(b) Lister listing data, including financial records (e.g., revenue, expenses, profit and loss statements), property details (e.g., location, lease terms, square footage), equipment inventories, utility information, and Lister’s other disclosure statements;

(c) Acquirer account and search activity, including investment goals, search criteria and preferences, saved listings, inquiry history, and underwriting tool usage;

(d) Broker credentials and licensing information, including brokerage name, license number, state(s) of licensure, listing agreements, and referral fee agreements;

(e) Deal Room access and activity data, including records of which Users accessed a Deal Room, documents viewed or downloaded, communications exchanged, and timestamps of activity;

(f) Transaction-related data, including offers, counteroffers, transaction status, closing documents, and related communications facilitated through the Platform;

(g) Equipment and service preferences relevant to equipment quote requests; and

(h) Email address when you subscribe to our newsletter or marketplace alerts

2.2 Information Collected Automatically. When you use the Platform, we may automatically collect technical and usage data including your IP address, browser type and version, operating system, device type, pages visited and time spent on each page, listing views and search queries, referring URL and exit pages, and general geographic location (city/region level, derived from IP address). This information is collected through cookies, web beacons, and similar tracking technologies. See Section 6 (Cookies and Tracking Technologies) for details.

2.3 Information From Third-Party Sources. We may supplement the information you provide with publicly available business data (e.g., commercial real estate listings, public business records, state licensing databases) and information from third-party commercial or market data services, as appropriate to support the Platform’s services, improve marketplace functionality, and verify Listing information. The types of information we obtain and the sources we use may vary depending on the service and the context in which the information is made available.

3.1 To operate and deliver marketplace services. We use your information to facilitate Listings, match Acquirers with relevant Listings based on their search criteria and preferences, publish and display Listings on the Platform and grant and manage Deal Room access for qualified Users.

3.2 To process equipment quotes. When you request an equipment quote through the Platform, your information is shared with a Third Party Partner, who may use your information to assess equipment needs, provide pricing, coordinate equipment-related services and deliver the quote.

3.3 To facilitate broker coordination. When a Transactor engages a Broker, such Broker may access relevant information about the applicable Listing and Users, subject to the prior authorization of the applicable User, to enable effective provision of services by the Broker. The Broker may use such information to coordinate with other brokers, facilitate agreements, manage referral fee arrangements and support the Transaction process.

3.4 To communicate with you. We use your contact information to respond to inquiries, provide updates on Listings, deliver marketplace notifications, send Transaction-related communications, and deliver newsletters or marketplace alerts you have subscribed to.

3.5 To improve the Platform and perform marketplace analytics. We analyze usage data, Listing performance, search trends, and transaction data to improve Platform functionality, enhance the marketplace experience, and develop new features and tools. We may also, where appropriate, generate aggregated, de-identified marketplace analytics and insights.

3.6 To verify listing accuracy and compliance. We use information provided by Users to verify the accuracy of Listings, confirm Broker licensing and credentials, and ensure compliance with applicable laws and the Platform’s Quality Listings Policy.

3.7 To comply with legal obligations. We may use or disclose information as required by applicable law, regulation, legal process, or enforceable governmental request.

4.1 With Third Party Partners. Your information may be shared by the Company with Third Party Partners. If a User submits an equipment quote request, the Company may share such request and any information accompanying such request with Pluslux LLC d/b/a LaundryLux Real Estate Advisors (“LRE”). If a User engages a Broker, such Broker may access relevant information about the applicable Listing and Users, subject to the prior authorization of the applicable User, to enable effective provision of services by the Broker. The Broker may use such information to coordinate with other brokers, facilitate agreements, manage referral fee arrangements and support the Transaction process. For the avoidance of doubt, the Company does not assign any particular Broker to a User and any information provided to a Broker shall be pursuant to the terms of a separate written agreement between such User and the Broker. All Brokers who use the Platform must satisfy applicable licensing and broker participation requirements and are subject to the Platform’s broker participation terms and applicable confidentiality obligations.

4.2 Deal Rooms. When a User is granted access to a Deal Room, certain information, including financial records, property details, information regarding other relevant Transactors are made available to such User. By participating in a Deal Room, you acknowledge and consent to this exchange of information. Access to Deal Room materials is logged and monitored.

4.3 With service providers. We work with other trusted third-party service providers who perform services on our behalf, such as website hosting, cloud infrastructure, form processing, data management, email delivery, payment processing, and analytics. These third-party service providers may use automated tools, including AI-assisted technologies, to help us process and organize information. All Third Party Partners are contractually obligated to use your data only to perform services for us and to protect your information in accordance with this policy.

4.4 For listing accuracy and disclosure obligations. Listers are required to provide accurate Listing information. We may share or publish such information as part of the Listing process. Misrepresentation of Listing information may result in removal of the Listing and other remedial action.

4.5 For legal compliance. We may disclose information if required by law, court order, subpoena, or regulatory authority, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

4.6 In a business transaction. If the Company or any of the Third Party Partners or third-party service providers is involved in a business transaction (such as a sale, merger or acquisition), your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on the Platform.

6.1 Lister financial data. Listers may upload or provide financial records (including revenue data, profit and loss statements, tax returns, and other business records) in connection with their Listings and Deal Room materials. This information is shared only with authorized Users and Third Party Partners and only as necessary to facilitate the Transaction process and is handled with strict confidentiality.

6.2 Acquirer financial information. Acquirers may be asked to provide proof of funds, financing pre-approvals, or other financial documentation to access certain Deal Room materials or to support an offer.

6.3 Equipment quote financials. Equipment quote requests may involve financial information related to equipment pricing, financing arrangements, and related services.

6.4 Credit checks. If you select a “Get Financing” or similar call to action or submit a financing request through a Platform form or API integration, we may facilitate the request by sharing the information you provide with Experian or another authorized financial service provider. Any credit check will be conducted by that provider only after you receive separate disclosures and provide any required consent, and will be subject to that provider’s privacy policy and applicable terms.

7.1 The Platform uses cookies and similar tracking technologies to support marketplace functionality, including maintaining your login session and account preferences, remembering your search criteria and saved listings, enabling Deal Room access controls and security, and supporting analytics to improve the Platform experience.

7.2 We use essential cookies necessary for the Platform to function properly (e.g., session management, authentication, security). We may also use analytics cookies to understand how users interact with the Platform. We do not currently deploy third-party advertising cookies or use cookie-based retargeting.

7.3 If we introduce analytics or marketing cookies in the future, we will update this Section 7 and, where required, provide you with notice and the ability to manage your preferences.

7.4 You can control cookies through your browser settings at any time. Most browsers allow you to block or delete cookies, though doing so may affect your ability to use certain features of the Platform, including login functionality and Deal Room access.

7.5 The Platform does not currently respond to “Do Not Track” browser signals. We will update this policy if our practices change.

8.1 We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS) between your browser and the Platform, access controls limiting who can view your information, user-level or object level access permissions for Deal Room materials configured consistently with the permissions granted under applicable signed agreements, an internal administrative role for operational and security purposes, use of established, reputable third-party platforms for data storage and processing, and reasonable periodic internal review of our data handling practices.

8.2 We require that our third-party service providers maintain appropriate security measures to protect the data we share with them.

8.3 No method of transmission over the Internet or electronic storage is 100% secure. While we take reasonable steps to protect your personal information, we cannot guarantee absolute security.

(a) Access and correction. You may request to update, correct or remove information we hold about you.

(b) Deletion. You may request that we delete your personal information from our systems, including your user profile and any data associated with your account and form submissions. We will process deletion requests within 30 days, except where we are required to retain information for legal, regulatory, or legitimate business purposes (e.g., completed transaction records, financial records, listing data subject to regulatory retention requirements).

(c) Unsubscribe from emails. Every marketing or newsletter email we send includes an unsubscribe link. You may opt out at any time. Opting out of marketing emails does not affect transactional communications related to an active service engagement.

(d) Withdraw consent. Where we rely on your consent to process personal information, you may withdraw that consent at any time.

To exercise any of these rights, please contact us via email at privacy@laundromatch.io.

10.1 We retain your personal information for as long as necessary to fulfill the purposes described in this policy. Specific retention periods include:

(a) Active user profiles. Your user profile is maintained for as long as your account remains active or as long as you are an active or prospective User on the Platform.

(b) Listing data. Lister listing data (including financial records, property details, and equipment inventories submitted in connection with a listing) is retained for the duration of the listing and for three (3) years following the removal or expiration of the listing, or longer if required for legal or regulatory compliance.

(c) Deal Room materials. Documents and communications exchanged in Deal Rooms are retained for five (5) years following the closing or termination of the applicable Transaction, or longer if required for legal or regulatory compliance.

(d) Transaction records. Records of completed Transactions (including closing documents and summaries) are retained for seven (7) years following the closing date, consistent with applicable tax and regulatory record-keeping requirements.

(e) Broker credentials. Broker licensing information and listing agreements are retained for the duration of the Broker’s participation on the Platform and for three (3) years thereafter.

10.2 If you request deletion, we will remove your information within thirty (30) days, subject to any applicable legal or regulatory retention requirements described above.

14.1 California Residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your personal information, the right to opt out of the sale of personal information (we do not sell personal information), the right to correct inaccurate personal information, and the right to non-discrimination for exercising your privacy rights. To submit a CCPA/CPRA request, please contact us via email at privacy@laundromatch.io.

14.2 Other State Privacy Laws. Residents of states with applicable consumer privacy laws (including but not limited to Virginia, Colorado, Connecticut, and others that may come into effect) may have similar rights. Please contact us, via email at privacy@laundromatch.io, to submit any privacy-related requests under your state’s applicable law.